{"id":49543,"date":"2025-10-23T13:04:44","date_gmt":"2025-10-23T11:04:44","guid":{"rendered":"https:\/\/btc.bw\/company\/?post_type=awsm_job_openings&#038;p=49543"},"modified":"2025-10-23T13:49:02","modified_gmt":"2025-10-23T11:49:02","slug":"cvm-manager","status":"publish","type":"awsm_job_openings","link":"https:\/\/btc.bw\/company\/careers\/cvm-manager\/","title":{"rendered":"CVM MANAGER"},"content":{"rendered":"<p><strong>REPORTS TO: Head of Business Intelligence &amp; CVM<\/strong><br \/>\n<strong>OBJECTIVES OF THE JOB<\/strong><\/p>\n<p>\u2022 Develop and implement BTC\u2019s customer lifecycle strategies to enhance retention and revenue.<br \/>\n\u2022 Lead execution of segmented campaigns aligned with product and marketing priorities.<br \/>\n\u2022 Analyze customer data to guide personalized engagement and value offerings.<br \/>\n\u2022 Oversee CVM systems and ensure optimal use of campaign management tools.<br \/>\n\u2022 Drive collaboration with sales, products, and technology teams to align CVM initiatives.<br \/>\n\u2022 Monitor KPIs such as churn, ARPU, and customer lifetime value to inform strategy.<\/p>\n<p><strong>QUALIFICATION<\/strong><br \/>\n\u2022 Degree in Marketing, Business, Data Science, or related field.<\/p>\n<p><strong>EXPERIENCE<\/strong><br \/>\n\u2022 Minimum 5 years in CVM, digital marketing, or customer analytics roles.<br \/>\n\u2022 Proven leadership experience and understanding of campaign automation tools.<\/p>\n<p><strong>LEGAL CERTIFICATION \/ PROFESSIONAL MEMBERSHIP<\/strong><br \/>\n\u2022 Certification in CRM, digital marketing or data analytics will be an advantage.<br \/>\n\u2022 Membership with a marketing or analytics body preferred.<\/p>\n<p>Kindly state the position that you are applying for as the subject. If you fit the bill, kindly send your application, latest CV and certified copies of certificates and Identity document (OMANG) to: <a href=\"mailto:recruitment@btc.bw\"><strong>recruitment@btc.bw<\/strong><\/a><\/p>\n<p><strong><a href=\"https:\/\/btc.bw\/company\/wp-content\/uploads\/sites\/8\/2025\/10\/Job-Advert-5-24-25_1-External-002-1.pdf\" target=\"_blank\" rel=\"noopener\">Download Job Advert<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REPORTS TO: Head of Business Intelligence &amp; CVM OBJECTIVES OF THE JOB \u2022 Develop and implement BTC\u2019s customer lifecycle strategies to enhance retention and revenue. \u2022 Lead execution of segmented campaigns aligned with product and marketing priorities. \u2022 Analyze customer data to guide personalized engagement and value offerings. \u2022 Oversee<\/p>\n","protected":false},"author":7318,"template":"","meta":[],"class_list":["post-49543","awsm_job_openings","type-awsm_job_openings","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/btc.bw\/company\/wp-json\/wp\/v2\/awsm_job_openings\/49543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btc.bw\/company\/wp-json\/wp\/v2\/awsm_job_openings"}],"about":[{"href":"https:\/\/btc.bw\/company\/wp-json\/wp\/v2\/types\/awsm_job_openings"}],"author":[{"embeddable":true,"href":"https:\/\/btc.bw\/company\/wp-json\/wp\/v2\/users\/7318"}],"wp:attachment":[{"href":"https:\/\/btc.bw\/company\/wp-json\/wp\/v2\/media?parent=49543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}