At the heart of the event is the Marathon Village, a vibrant exhibition and activation hub designed to connect brands directly with participants, supporters and the wider community at the stadium start point. The village offers exhibitors a unique opportunity to showcase their products, activate their brands, launch new offerings and engage with thousands of potential customers in an energetic and interactive environment.

Whether you are an established organisation seeking to strengthen your market presence or an emerging business looking to increase brand visibility, the Marathon Village provides an ideal platform to promote your products and services while building valuable relationships with consumers and industry stakeholders.

The Marathon Village exhibition features a diverse range of products and services including:

• Health and wellness products
• Nutritional and dietary supplements
• Fitness and recovery solutions
• Running accessories and equipment
• Sports technology and innovation
• Financial, telecommunications and lifestyle products

The Marathon Village creates an exciting marketplace where attendees can explore the latest trends in health, fitness and running while interacting directly with exhibitors and industry experts. By participating in the Marathon Village, exhibitors will benefit from:

• Access to more than 4,000 runners and event attendees
• Increased brand visibility and awareness
• Direct customer engagement and product demonstrations
• Opportunities to generate sales leads and new business
• Networking opportunities with athletes, sponsors and industry partners
• Product launches and promotional activations in a high-energy environment

The BTC Francistown Marathon Village is more than an exhibition space; it is a dynamic platform that brings together sport, business and community, creating meaningful opportunities for brands to connect with consumers and contribute to the success of one of Botswana’s most celebrated sporting events.