Mike Siachitema is an accomplished telecommunications executive with nearly 15 years of experience spanning leading operators across Africa, including Airtel, Liquid Intelligent Technologies, and MTN. Throughout his career, he has built a reputation for driving customer-centric innovation, bold brand repositioning, and strategic segmentation; consistently delivering growth-focused marketing strategies that unlock value and deepen customer engagement.
In his current role as Chief Marketing Officer at Botswana Telecommunications Corporation (BTC), Mike will oversee marketing across Mobile, Home Broadband, SME, Public Sector, Enterprise, and Fintech segments. He is tasked with accelerating digital adoption, expanding financial inclusion, and repositioning BTC as Botswana’s leading digital lifestyle brand. His strategic priorities include strengthening enterprise solutions, enhancing youth engagement, and crafting differentiated go-to-market strategies that reinforce BTC’s competitive edge in a rapidly evolving telecoms landscape.
Mike’s leadership style is rooted in vision, agility, and impact. He brings a sharp strategic lens to marketing execution, ensuring that BTC’s brand narrative resonates with diverse customer segments while aligning with the company’s broader transformation agenda.
Beyond his corporate responsibilities, Mike is a passionate advocate for innovation and mentorship within Africa’s digital economy. He actively supports the development of young professionals, fostering a culture of growth, resilience, and purpose. His commitment to empowering the next generation reflects his belief in inclusive progress and the transformative potential of technology across the continent.