REPORTS TO: CHIEF MARKETING OFFICER
OBJECTIVE OF THE POSITION
• Develop and lead BTC’s overall marketing strategy to drive brand equity, customer acquisition, and revenue growth.
• Direct integrated marketing campaigns across ATL, BTL, digital, and experiential platforms.
• Lead the research and insights agenda to inform product development, positioning, and go-to-market strategies.
• Manage the marketing budget and agency partnerships to ensure cost efficiency and campaign effectiveness.
• Drive cross-functional collaboration across the business to ensure marketing alignment with corporate priorities.
• Monitor and report on key performance indicators related to marketing activities and brand performance.
MINIMUM QUALIFICATIONS
• Degree in Marketing, Communications, Business, or related field.
• Master’s degree in a related field will be an added advantage.
EXPERIENCE
• Minimum of 10 years’ experience in marketing and/or communications.
• At least 5 years at a senior leadership level overseeing teams and strategy execution.
• Experience working with senior management and leading organisational change initiatives.
LEGAL CERTIFICATION / PROFESSIONAL MEMBERSHIP
• Membership in a recognized Marketing or Business professional body will be an added advantage
APPLICATION INSTRUCTIONS
Applicants are requested to clearly state the position they are applying for in the email subject line. Suitably qualified candidates who meet the requirements are invited to submit the following:
• Application letter • Latest detailed Curriculum Vitae
• Certified copies of academic and professional certificates • Certified copy of Identity Document (OMANG)
Emailed to: recruitment@btc.bw